Adam fetcher

Co-Founder

Equipped with a sharp perspective on what drives the modern media environment honed in the crucible of national politics, Adam has a proven track record of helping brands unlock growth through smart, focused advocacy strategies – grounded in consistent action and activated with compelling, integrated campaigns that break through. Adam’s career includes executive-level roles and extensive client work with some of the world’s most admired organizations, from Patagonia to Obama, and his ideas have been published, featured or cited in a wide range of top media outlets. 

Most recently, Adam served as Senior Director of Communications for Policy, Sustainability and Climate at Rivian. There, he leveraged insights around the politics of climate change to develop an unexpected strategy to drive forward Rivian’s climate mission and grow EV adoption by shifting away from climate messaging in favor of unifying consumer interest in performance and practical considerations.

From 2021-2023, Adam was Senior Director of Communications and Public Engagement at New Belgium Brewing, where he oversaw communications, customer service, content creation, and social and digital strategy during a period of record growth for the company. At New Belgium, Adam led work to define the company’s innovative Human Powered Business model and advocate for wider adoption, while playing a key role in the evolution of iconic brands like Fat Tire, Voodoo Ranger, and Bell’s Two Hearted. 

In 2019, Adam joined Lyft as Senior Director of Brand Advocacy, where he developed and helped launch an advocacy and impact platform called LyftUp – launched with a surprise visit by LeBron James to announce free bikeshare memberships to hundreds of YMCA youth in Harlem.

Adam previously spent several years as Patagonia’s Director of Global Communications, where he played a key role in evolving the company’s famous activist voice for a modern media environment. At Patagonia, Adam implemented a highly proactive and unconventional approach – grounded in radical transparency and bold advocacy – that generated unprecedented media attention and helped nearly double sales during that period. 

Before entering business, Adam played key communications roles in President Obama’s campaigns and administration. In 2012, Adam was named Deputy National Press Secretary for President Obama's reelection campaign, based in Chicago. During Obama’s first term, Adam served as Press Secretary for the U.S. Department of the Interior and as a spokesman for the U.S. Department of Homeland Security – roles in which he engaged with top national reporters daily on a wide range of front-page issues and major crises. In 2013, Adam worked alongside Obama colleagues Robert Gibbs and Ben LaBolt to launch The Incite Agency, a strategic consultancy based in Washington, D.C.

Adam earned a B.A. in English from Carleton College. Beyond professional life, Adam loves experimenting in the kitchen and maximizing time outdoors – whether paddling in the backcountry of the Boundary Waters Canoe Area Wilderness, or pitching a tent in the backyard for his daughter’s first camping overnight.

Adam leads with integrity and optimism – combining an aspirational vision for the future with a deep knowledge of business pragmatism.

Eric Raymond is a proven leader in sustainability, brand impact, and advocacy, sought for his expertise in environmental sustainability and social justice. With a career across Fortune 250 companies and nonprofit organizations, Eric aligns business goals with meaningful actions and clears the way for companies to successfully engage in societal issues and cultural movements. Eric delivers insights at leading forums, including Sustainable Brands, the B Corp awards, and the GreenBiz conference. He has an MBA in Sustainable Management from Presidio Graduate School and a deep commitment to driving positive change.

As the Global Director of Brand Impact and Advocacy at The North Face, Eric led strategic initiatives in CSR, corporate giving, partnerships, and communications, and was appointed to develop the brand’s Advocacy, Purpose, and DEI functions. Partnering with senior executives, Eric embedded these values globally, resulting in a significant increase in internal culture metrics and a reinvention of the business. His leadership in social impact projects, diversity and inclusion initiatives, and advocacy included a sevenfold increase in corporate philanthropy and the creation of the "Practices for Inclusive Exploration" toolkit which ushered in a new approach to equity-based programs industry-wide. He has spent considerable time in DC lobbying and meeting with policymakers, which contributed to legislative actions for climate change and conservation, including the reestablishment of Bears Ears National Monument and the passage of the Great American Outdoors Act. He helped establish The Recreate Responsibly Coalition and the California Outdoor Recreation Partnership.

In 2016, Eric served as Vice President of Strategy at Free Range Studios, a creative & strategy agency in Oakland, CA, where he developed business plans and digital experiences for NGOs including The Cradle to Cradle Product Innovation Institute, The Nature Conservancy and The Rainforest Alliance. Prior to this, Eric served as Vice President at Fenton, a social justice and change agency, where he launched the firms environmental and sustainability practice, driving business development and sustainability programs for clients, including Facebook. As a Global Public Affairs and Communications lead for Google, Eric was Google’s spokesperson for all sustainability and renewable energy affairs, including data centers. His work introduced Machine Learning for energy efficiency in data centers. From 2007 to 2014, he led teams at Edelman, managing global accounts like HP and Microsoft’s Xbox across corporate, CSR, and sustainability communications.

Outside of his professional life, Eric is an outdoors enthusiast, music lover, collector, photographer, and father. His personal passions enrich his professional life, reflecting his deep commitment to creating a better world for future generations.

Eric’s leads with resilience, an ability to create purpose and direction, inspire and empower others, manage risk, and activate growth potential.